is listed by the kidSAFE Seal Program.
The best family days out in London and beyond rated by kids and teens

Where Pass

Where Pass

Where Pass London is uniquely designed to take the aggravation out of visiting the city. This contactless Visa™ debit card combines travel on tube, bus and river services with discounted entry to top attractions and spending money for you and your family.


It’s perfect for groups as one account holder can manage the funds and tickets for up to five others. Who can each have their own individual card allowing everyone access to the city’s transport network and great savings or queue-jumping entry to some of London’s very best attractions. These attractions include Warner Bros. Studio Tour London – The Making Of Harry Potter and The View From The Shard. There are even ways to save money on meals and some great shopping deals.


where pass infographic 1


Where Pass London allows you to load your children’s cards with spending money and they use them in exactly the same way as any other contactless debit card. Of course, if you’re coming from overseas, you have the added advantage that, once funds are added, there are no further currency-conversion fees as payments are in sterling.


The card also means no more annoying queuing for a travel ticket when you first arrive – your cards will be sent out to your home address before you leave, loaded with entry to the attractions you have bought and the funds you have transferred. Just turn up at the Tube or hop on the bus, tap yourself through and you’ll be on your way.


where pass infographic 2


It’s easy to update your itinerary, check your balance or add more funds by logging onto your account at the website. With some great partner deals – including Merlin’s Big London Attraction Ticket, which offers entry to Madame Tussauds, The Coca-Cola London Eye, SEA LIFE London Aquarium and Shrek’s Adventure, and reduced entry on the hop-on, hop-off The Original Tour – this really is the ticket you need to make the most of your visit.

Grown-ups, have your say...